Archive for February, 2011

A Profile of a Sweet Deal Spokes Model

February 28, 2011

Definition of a Sweet Deal Spokes Model : A girl or guy who is intelligent, energetic, passionate about event marketing and most of all, sweet as can be!

We are constantly on the search for fantastic new spokes models to join our Sweet Roster.  Across the nation from Chicago to San Diego and Portland, we hold castings every month to interview potential new employees.  As our business has grown from a small group of poker dealers to a nationwide promotional staffing & creative marketing agency, there is one connecting trait of all of our staff that we have maintained to this day: Sweetness.  Sweetness is the ability to genuinely connect with customers or event-goers on a personal level with pep and enthusiasm!

When we started to branch out into event marketing years back, we found that models from other promotional agencies lacked a certain spunk, a certain passion in their demeanor at events.  This isn’t to say they didn’t have the Sweetness in them, but they hadn’t been trained to bring out their best qualities within a promotional setting.  So we set out to fill the hole and create a new team who would bring their passion for life and marketing into every event they worked.  Now here we are, finding ourselves with a team of thousands of handpicked Sweets across the country!!

Our Sweet Deal models are punctual and intelligent.  They study brand facts with our project managers and make sure they know how to articulate every product message persuasively.  Our Sweet Deal models are energetic and spirited.  They know to ‘show up’ to every event, leaving the rest of their day out the door and fully committing themselves to the task at hand.  Our Sweet Deal models are experienced and professional.  They have experience in the promotional world & know how to appropriately interact with consumers, managers, and other staff members alike.

Our interview process differs from many agencies, as we hire our models as employees and do a full background and reference check before hiring them.  They meet with two or three of our representatives who get to know them fully through extensive questioning ranging from their promotional experience to their favorite hobbies.  We always put our newer or less experienced spokes models on test events to see if they are a right fit for our Sweet Team, and then asses their performance until we think they are ready to be brought on board.  Even though we’ve sat down and spoken to thousands of promotional spokes models across the country, we always strive to keep the integrity of our interview process with each individual.  We know how important this is in order to provide the best staff possible for our company and for our clients.

If you think you have the qualities it takes to be one of our Sweets, keep updated on casting announcements via our Facebook: http://www.facebook.com/sweetdealin

Madness in March!

February 22, 2011

With the buzz from the Super Bowl dying down, sports fanatics are already looking for their next reason to party.  Good thing March Madness is right around the corner!!!  With Selection Sunday just 19 days away, there’s just enough time to plan the perfect party.  Throw your party on Selection Sunday to root for your favorite college or wait until April 3rd to watch the final four showdown which will be held in Indianapolis this year. Who are you rooting for?

Here are some tips to make your party a Slam-Dunk:

Decorations: Orange and Black are good neutral colors for a basketball themed party, or be a supportive fan and go with your favorite teams colors!  We’re divided between many teams: ASU, San Diego State, USC. it’s a hard choice!!

Dress: Wear anything from a ref tee and whistle to a jersey from your favorite team.  Our staff has dressed as referees at past parties to keep the guests in line!

 Trivia: Tests your guests’ knowledge of NCAA with some basketball trivia. (Did you know UCLA has won the most championships with 11 victories?)

 Need some help finding trivia? This website has tons of quizzes and answers. http://www.funtrivia.com/quizzes/sports/ncaa_basketball/ncaa_march_madness.html

 Party Games:  Before the game starts, might as well put a little money down with a betting board to raise the party stakes!  If you have a basketball hoop, challenge your guests to a game outside in between quarters. Or if exercise isn’t your thing, play some basketball themed video games like EA’s NCAA March Madness to give your fingers a work out instead.

 Food: Finger Food! Try this recipe your guests can dunk into. Serve with pretzels.  We’re already getting hungry just looking at this!!

Beer Dip
Ingredients:

1 package Hidden Valley dip mix (original flavor)
2 8-oz. packages cream cheese
6 oz. beer (of your choice)
6 oz. shredded cheddar cheese
pretzels

Just mix the ingredients and chill. 

http://www.celebrations.com/article/Throw-a-March-Madness-Mixer 

 Drinks: What’s a sports party without beer? But if you want to mix it up a little try this cocktail.

 3-Point Basket (Zombie)
1 shot dark rum (we recommend Skyy Spirits’ Flor De Cana Rum http://www.flordecana.com/)
1 shot white rum
1 shot gold/spiced rum
1/2 shot apricot brandy
1/2 shot lime juice
1/2 shot pineapple juice
A dash of sugar

http://www.evite.com/app/cms/ideas/march-madness

Sweet Additions:  Cocktail waitresses or bartenders dressed as referees, to make sure the party is kept in line!  How about a betting board where guests can pick a square and win some moolah!

Demos…More Than Just a Free Sample

February 20, 2011

Alexis at her Dry Soda demo in Nevada

If you’ve kept up with Sweet Deal lately, you know that our spokes models do a lot of demos in grocery stores.  You’ve probably seen photos where they are standing near a demo table posing with different products.  But you may be wondering: what exactly is a demo?

A demo is an interactive event experience designed to spread awareness about a certain product or service.  You’ve seen a demo when you walk into Whole Foods and a brand ambassador is pouring samples of Dry Soda. You’ve seen a demo when a spokes model approaches you to let you know popchips are on sale that day and then lets you try multiple flavors so you know how scrumptious they are.  Whenever you interact with a brand ambassador within a store setting, you are part of a demo experience!!

Here at Sweet Deal, in-store demos are our business and we pride ourselves in working hand in hand with our clients to create memorable and unique demo experiences for their customers.  For instance, instead of merely having our demo models cut cheese and pass out samples, we took the demo program for Champignon Cheese a step further.  We dressed our models in authentic German dirndls and taught them German phrases (“Ich liebe Champignon!!) in order to promote Cambazola Black Label blue cheese.  The results were astounding, with our frauleins selling through multiple wheels of cheese in just a few hours.  The program was such a success that it has now expanded to 4 more cities and is continuing its tour across the country.

Fraulein Anna in Chicago for Champignon Cheese

Fraulein Anna in Chicago for Champignon Cheese

When we begin to create a demo program, we start with the basics: what is the product and what is the message that needs to be relayed?  We then cast the perfect spokes model for the brand and train them on product info and sales tips.  But the final touches are where we have the most fun!  We brainstorm innovative ideas on how to creatively reach customers; be it a free sample, a colorful display, an attention grabbing sign, or a contest.  Whatever it is, we stay true to the brand identity and relay the product message with pep, enthusiasm, and of course, a little sweetness! 

After the demo is done, our models record everything that occurred during their time at the store in a post-event recap.  We gather all the data in order to provide our clients with a comprehensive analysis of the event: how many people were sampled, sales numbers, customer comments, and more!  We’ve got the in-store demo down to a science here at Sweet Deal, from creation to implementation and then analysis. 

A Demo for Purista in Los Angeles

In addition to the programs mentioned in this post, we’ve created many other demo programs with our clients:

  • X-Rated Fusion Liqueur
  • SKYY Infusions
  • Mike’s Hard Lemonade
  • Hacienda Vieja Tequila
  • Crystal Head Vodka
  • Purista Non-Alcoholic Mixers
  • And more!!

Next time you step into a grocery store, keep an eye out for a demo and make sure to try a sample.  Maybe one day you’ll run into one of our own demo experiences.  When you do, you’ll surely be in for a Sweet Deal Demo Treat!!

A Home Run for Spring Training

February 17, 2011

If you love baseball as much as we do then you know what the months of February and March means: SPRING TRAINING!!!  Yes, we’ve all waited 6 long months for America’s game to return to our lives and the wait is finally over!!  Pitchers and catchers have already reported and soon position players will be on the field as well.  Get ready sports fans…Spring Training is in full swing and Sweet Deal has all the info you need to make this Spring Training a hit!! 

This entry will focus on the Cactus League Spring Training in Phoenix, AZ, but for those of you on the East Coast you can check out www.floridagrapefruitleague.com for more info!

 Games and Tickets

Games are being played from February 25-March 30th, 2011 and individual game tickets are already on sale!

Visit http://www.cactusleague.com/images/2011_schedule.pdf  for a full schedule of games and for information on purchasing tickets.

Nightlife/Restaurants

There are a ton of great restaurants and bars in the downtown Scottsdale and Phoenix areas.  Here are some of our favorites:

www.oreganos.com

www.donandcharlies.com

www.monkeypantsbar.com

www.oldtowntavernaz.com

 What to wear

Of course the best way to show your team spirit is by wearing your team’s colors and/or logo!  Why not head on over to shop.mlb.com and stock up on all your team gear so you are ready for baseball season in style!!

Watching the Game from Home

Can’t make it all the way to Phoenix this year?  Well there’s no reason you can’t enjoy some fun in the sun from the comfort of your own home!  Invite some friends over for a “Spring Training Stay-cation” and log on to mlb.com to watch your favorite team battle it out with your least favorite team!  And while you’re at it why not spice up your stay-cation with a baseball themed cocktail?!  (After all, what’s a getaway without a cold drink in your hand?)  This is one of our favorites!

Louisville Slugger ~ From www.Idrink.com 

Ingredients to use: 2.0 tsp  Blackberry Liqueur1.0 oz  Bourbon

2.0 tsp  Lemon juice

1.0 oz  DryVermouth

Directions: Fill a shaker half full with ice cubes. Pour all ingredients into shaker and shake well. Strain drink into a Cocktail glass, garnish with a Lemon Peel Twist, and serve.

And of course you can always visit www.cactusleague.com for any and all other information you may need to make sure your Spring Training experience is a home run!!

Becoming A Sweet Poker Dealer

February 14, 2011

This is a guest post by Quinn W.  She is a promotional spokes model for Sweet Deal who has gone through our casino training programs for our craps, poker, and blackjack teams in Southern California.  

If you are interested in becoming a Sweet Deal poker dealer, we are setting up a new training class soon.  Email molly@sweetdealin.com for more information on starting your journey towards become a Sweet Casino Dealer!! 

“Little old me… a poker dealer?  I’ll never remember the suits, the winning hands, or the payouts.  Actually, I don’t even know what those terms mean!!”

Here is me dealing at a tournament in San Diego!

This was me: completely and utterly clueless when it came to the game of poker.  Aside from my beginner’s luck when I won the only poker game I ever played (I was 10 years old so I wouldn’t exactly call it skill), I didn’t know a thing other than what I learned from James Bond in Casino Royale. 

But here I found myself working for a company called Sweet Deal as a spokes model, and I’m asked to join their trained roster of Sweet Deal poker dealers.  I had worked as a hostess at a few of their charity casino tournaments in the past, and I was amazed by the skill and professionalism of the dealers.  The guests always seemed to have a blast too! 

I decided I had nothing to lose so I pushed my chips “all-in” and I joined the Sweet Deal poker training program.  The management at Sweet Deal had a whole program set up for their new dealers, so when it came time to “shuffle up and deal” at their casino events, I felt completely prepared.  The Sweet Deal poker dealer training program was informative, comprehensive, and fun!!  Jim Fitzgerald is the main instructor, and he is a very clear teacher of the techniques and tools a dealer will need throughout a tournament. 

Taide at a corporate casino night in Palm Springs

Here is a little rundown of the training so you know what you are committing to if you are interested in becoming a dealer:

Intro Class: A class for girls (and guys!) who are interested in the training.  The instructor, Jim Fitzgerald, talks you through the basics of the game and you get a chance to sit in the dealer chair for a few hands.

Training Sessions: You will attend weekly training sessions until you are approved to move forward.  The duration of these sessions really depends on how quickly you progress.  You are taught the ins and outs of the game from both the dealer’s and player’s perspective, and then you put the techniques into practice. 

Practice Games:  Once Sweet Deal and Jim feel you are ready to move on, you are thrown into a practice game!  10 players gather around the table and you act as if this is a real deal.  The pace is quick and you must stay on your toes.  Jim is always there to offer tips and advice, so there is no need to be nervous.  This is the best training you can have in preparation for Sweet Deal’s casino events.

Simone at the Playboy Mansion Pre-ESPY Charity Tournament

All in all, I enjoyed my time in the Sweet Deal training program and have had so much fun working the events.  I’ve been able to deal at Sweet Deal’s casino events all across Southern California: school fundraisers, golf tournaments, Hollywood parties, and the Playboy Mansion!  It’s good to be a Sweet Dealin’ lady!

And the Winner Is…

February 6, 2011

That’s right folks, it’s awards season in Hollywood!  The Academy Awards are one of Hollywood’s biggest events and this year is no exception!  With 10 Best Picture nominees leading the way in grandeur, the 2011 Acadamy Awards promise to be the biggest and best Oscars to date…it’s an event you definitely don’t want to miss, so invite over your entourage on Sunday February 27, 2011 and throw the 2nd biggest bash in Hollywood.  Here are some tips to make it a star-studded event!

Cocktails: Of course, no party is complete without a themed cocktail!  This recipe for the Red Carpet cocktail is absolutely perfect for any and all Oscar parties.  It is even good enough to serve AT the actual event!  That’s right, this specialty drink was created for the Academy Awards by Patron and was served to the stars at the Pre-show reception and the Governor’s Ball following the ceremony.  If it’s good enough for the stars it’s good enough for you!

 Ingredients:

  • 11/2 oz Patrón Silver Tequila
  • 1/2 ounce Patrón Citrónge Orange Liqueur
  • fresh raspberry juice
  • dash organic cranberry juice
  • fresh lime juice
  • gold sugar rim
  • orange wedge dipped in gold sugar for garnish

Preparation:

  1. Wet the rim of a cocktail glass using an orange or lime wedge.
  2. Rim the wet with gold sugar, shake off excess sugar and set aside
  3. Pour the liquid ingredients into a cocktail shaker filled with ice.
  4. Shake well.
  5. Strain into the prepared cocktail glass.
  6. Garnish with an orange wedge dipped in gold sugar.

To learn more about this cocktail you can visit this website!: http://cocktails.about.com/od/tequilarecipes/r/red_carpet.htm

 Guess the Winners!: Who doesn’t love to make a little wager here and there?  You can print out your very own ballot with each category and nominee just by clicking on this link! Each guest gets their own ballot and picks their winners before the ceremony starts.  Then everyone keeps track of the winners as you are watching the show.  At the end of the night, total up how many categories each person guessed correctly.  The person with the most correct categories wins!

 Costume contest: Just because you can’t actually attend the Academy awards doesn’t mean you can’t dress like you’re attending!  Dig out your old prom dress or hit up a local thrift store to find a formal dress or tux and dress like your favorite celeb!  Or, have your friends come dressed as a character from one of this years nominated movies!  If your character or celebrity wins you can always hit the mute button and give an acceptance speech of your own.

Here are some of last year’s best dressed Oscar attendees if you need a little inspiration!

 Decorations: Do you live at the Kodak Theatre in Hollywood?  You don’t?  Well neither do we but that doesn’t mean you can’t deck out your pad to be just as glitzy and glamorous as Tinseltown itself!  Check out the following link for a ton of decorating ideas and special red carpet decorations!   

Happy Red Carpeting!!!