Archive for March, 2011

Love for Chobani!

March 29, 2011

When we first tasted a sample of Chobani Greek Yogurt at the Natural Products West Expo in Anaheim last year, we knew we had found a new office snack favorite.  It truly is a perk of our job here at Sweet Deal to be able to scope out and sample new and tasty products on the market!  After being given a whole taste tour of their line at the Expo West, Chobani was definitely the stand out in my mind, and to this day I still make a special trip to pick some up at Whole Foods.

If you haven’t eaten it before, Chobani is a scrumptious Greek-style yogurt in an array of flavors like Vanilla, Lemon, Blueberry, and my personal favorite Black Cherry.  Unlike some other Greek yogurts out there, Chobani is all natural with 0% fat (they do have a 2% fat line if you are wanting a little more Opa!).  It also doesn’t have the same overly tart, chalky taste that Greek yogurts sometimes have.  Chobani is creamy, rich with flavor, and quite a sweet (and healthy!) treat when mixed with granola or fruit.

When we met the Chobani reps at the Expo West, they filled us in on their exciting plans for their “Cho-Mobile Tour.”  The Cho-Mobile, a 26 ft. long blue bus, tours the nation and introduces the yogurt to thousands of people during festival season.  We knew we had to get on this bus and we knew Chobani would be the perfect addition to our new division of promotional event marketing for non-alcoholic beverages and natural food products.  So, we partnered with Chobani and provided promotional staff at the ground-level of the festivals.  From Portland to Seattle, Santa Monica to San Francisco, our Chobani spokes models handed out free samples at numerous healthy living festivals, marathons, and more.  The festivals were a success in rain or shine as no one could pass up a tasty treat like Chobani!

Now, Chobani is spreading the Cho-Love even further across the nation through their “Real Chobani Love Stories” marketing campaign.  Chobani fans are encouraged to write their real-life story of their love for Chobani and submit it to win a free case of product!  If you have your own love story to tell, head on over here to include yours!

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Demonstrating Sweet Taste

March 25, 2011

Laos is a lovely landlocked country in southeast Asia bordered by Thailand to the west. Two of these countries’ best exports teamed up to sponsor a fantastic demonstration, with Sweet Deal brand ambassadors serving as liaisons of Laos. As spring continues to tease us with the promise of sunshine, flowers, and an eventual glorious summer, Sweet Deal brand ambassadors come to the rescue  by wetting your whistle with a free sample of tropical beer that has traveled all the way from the eastern hemisphere.  At the acclaimed restaurant, Pongsri Thai, in the Chelsea neighborhood of Manhattan, customers were given the opportunity to discover (or in some cases, rediscover) a great lager to add to their list of good libations. As friends and family sat down to a delicious meal, they were extremely pleased to be offered samples of Beerlao, the national beer of Laos. The Sweet Deal brand ambassadors operating the demonstration know how to make the most of a sweet sample. They poured the delicious tropical lager into the center of the cup so the customer could enjoy the flavor of jasmine rice enhanced by creating a nice head in the beer, and guided them through the experience by asking them to stop and appreciate the fragrance and unusually light taste. Not only did these lucky diners get free beer, but they went home with Beerlao stickers, pins, and information as well. There are  intricacies to promoting a brand that may be new to a certain consumer base. Tasters must not only like the product, but they must also remember to keep it at the top of their grocery lists and know exactly where to get it. Our brand ambassadors for Beerlao had a jolly time with the customers, listening to stories about one diner’s time spent living in Laos, while also delivering all the pertinent information about the product. Our brand ambassadors take time to chat and exchange stories with the people they demonstrate to, intertwining the experience with the product into the warm, friendly conversations about 14th century castles and beautiful rainy seasons in Laos. In the aftermath of St. Patrick’s Day, beer aficionados may be interested in a sweet, unassuming lager that packs all the alcohol content with less of the bulk. If it is company and conversation you are interested in, contact Sweet Deal to put a personal touch on your brand.

Sweet Smoke Services

March 21, 2011

Sweet and smoky?  Why yes, the combination does happen and happens quite often here at Sweet Deal!   One of our favorite services to incorporate into an event is our cigar station.  As part of our Event Planning Division, we’ve set up cigar stations at all types of events: weddings, charity golf tournaments, casino events, and more.  At every event it has been at, our clients always report to us that the cigar rolling demonstration was the highlight of their event!

We’ve talked about our cigarette girls, complete with their vintage trays filled with retro candies or cupcakes.  But what we didn’t reveal was that our cigar rollers and cigar girls are just as popular at special events or promotional parties.  Guests at our events always enjoy the aroma of cigars and the high quality of the cigar roller’s education on a wide variety of types, sizes and shapes of smokeables.  We provide the cigars, the roller, a hostess and all the supplies needed for the cigar station to run smoothly and effectively. 

Last spring, we set up a special cigar rolling station at the wedding of Valerie and Scott Wheeler.  Our professional cigar roller provided multiple types of stogies and rolled them from scratch, all along sharing the finer points of the art of the cigar with wedding guests.  Krista Mason, the wedding’s photographer, wrote up a great summary of the event at her blog where she showcased her beautiful photos.  Scott, the happy groom, let us know that the cigar station exceeded his expectations: “Everything worked out wonderfully!  We were very happy with both Sweet Deal’s cigar hostess and roller.  All of our guests loved the uniqueness of the cigar bar.  I was even a little surprised how many people were trying cigars, some I think for the very first time.  We had an amazing night and we would like to thank you for providing the excellent services.”

Cigars aren’t only a perfect fit for private parties; they can be that extra something that takes your corporate or promotional event to the next level.  By customizing the labels of your hand rolled cigars with your company’s logo, your existing and future clients will walk away with a memory they won’t easily forget.  By creating an interactive experience for your guests with facts about cigars and your company, this is the perfect way to grab your guests’ attention and add in a lot more fun to the event! 

We don’t stop at just the cigar station either!  There are always fun ways to enhance the aura of the cigar roller with complementary services.  At golf tournaments, our cigar rollers and cigar hostesses have been highlighted by Scotch tastings on the green.  A casino event is brought even more to life with a traditional shoe shine and a cigar hostess who will cut and light smokes for the players.  The cigar station is a classy addition to your party, and we know it will become the main focus of your event for smokers and non-smokers alike!  Email us at info@sweetdealin.com if you’d like any more info on our Sweet Smoke Services!

Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!

Smiling Is Good for Business at Professional Conferences and Expos

March 10, 2011

In the exciting, rapidly evolving world of digital media, leading companies must be able to engage with other movers and shakers in the market. To be able to demonstrate the full meaning of the word ‘engage’, a spokesmodel trained to represent a cutting edge digital media company must be impressive and well informed. Sweetness goes a long way, but a nuanced understanding of our clients’ professional operations takes a networking opportunity even further–From strictly business to business and fun. Our intelligent spokesmodels strive to represent your business with exemplary professionalism and memorable charm.PaymentOne, a valued client that connects digital merchants and network operators by providing secure, easy third party billing, attended the Engage 2011 Conference and Expo at The Javits Convention Center in NYC. To take full advantage of a conference, executives usually attempt to be in many different places at once: business meetings, keynote addresses, other booths, etc. Our clients can feel confident that their booths are being gracefully represented as they make their appointments. The Engage 2011 Conference and Expo took place alongside the American International Toy Fair, allowing attendees from the digital concept and programming side to interact with the buyers and exhibitors. United under the same roof, the business opportunities were ripe. Our savvy spokesmodels know exactly how to capitalize on such opportunities. A natural communicator, she explains the basic concept of PaymentOne to an interested passerby, remaining conscious of the nametag around his neck and his interest in the company she represents on the tradeshow floor to ensure that she delivers information that is precise and relevant. A sweet model practices an effortless interpersonal zeal at all times, which is very important when making impressions on potential business partners. Even more important, however, is the preparation that she receives in order to effectively market her client. Commanding the booth by collecting and handing out business cards, fielding questions, making connections, and reporting to the client keep her on her toes. She’ll also help you set up your fussy banners and displays and come up with solutions for any problems that may arise. Our models are handy! If you are interested in hiring a capable spokesmodel with experience working professional conferences, expositions, and tradeshows, you may consult our model registry, or we’ll happily provide a model with the desired qualifications. Please contact info@sweetdealin.com.

Speakeasy Fever!

March 7, 2011

Everywhere I look lately is the word speakeasy.  It harkens back to the days when alcohol was barred and gangsters prowled.  It recalls the plumes of smoke wafting up from hidden underground bars and the hushed sounds of casino gambling.  Be it an event that Sweet Deal is part of, an old-style bar opening up on either coast, or an inspired cocktail from the traditional drinks, speakeasy is all the rage today.  From my own experience I must say that there is something grand, luxurious and just plain fun about hamming it up flapper-style while sipping on a tasty Negroni!!

As a Sweet Dealer, I’ve taken part in my own speakeasy style event in San Francisco last September.  Of course, nowadays alcohol is allowed to flow freely and it surely did at this “Ragtag Rabble Soiree” seeing as the event was part of San Francisco’s Cocktail Week.  We Sweet Dealers donned our best vintage-inspired garb; jewels, feathers, and boas included.  Top mixologists whipped up classic cocktails with modern day twists, burlesque dancers and musicians performed their trifles and Sweet Deal’s casino dealers served up a gaming frenzy.   I dealt craps to a crowd that was having the time of their lives, throwing the die with such enthusiasm and force that I had to chase after the runaway dice under the tables all night!  You can see some of the photos from that event here.

Just as our casino event was tucked into the back hidden room of the quaint Crescent Hotel in San Francisco, obscure spots with secret entrances are popping up all over the nation from Santa Monica (http://www.yelp.com/biz/basement-tavern-santa-monica) to Brooklyn (http://raineslawroom.com).  The hidden gems always have a secretive feel, yet never exclusive.  They open up their arms to anyone who may encounter their veiled doorways and feel the urge to sway with the string trio playing a soft lilting tune inside.  Of course, a speakeasy wouldn’t be a speakeasy without the ultimate forbidden pleasure: fiercely delicious cocktails.  Around the modern day speakeasy has evolved a rich and unique world of mixology.  Bartenders take their inspiration from the old drink standards like the Manhattan & Old Fashioned, but then add a unique twist that makes it oh so nouveau…and might I add, oh so scrumptious!

The speakeasy style of mixology has started a renaissance of the cocktail across the country.  No longer is the art of a cocktail strictly found in exclusive high-end bars.  Now, everywhere you look you will see unique cocktails on the menus of local restaurants and hotel bars.  The speakeasy is no longer a quiet movement, peeking out with secrets from underground; it is a mainstay in the American tradition of  enjoying the simple pleasures in life: good drinks, good eats, good company, and good times!