Archive for April, 2011

How to Become a Promotional Model

April 18, 2011

Are you interested in becoming a promotional spokes model?  Are you a people person, a natural charmer, a bubbly personality?  If you answered yes to any of these descriptions, then becoming a promotional spoke person might be the perfect fit for you!

As a casting agent for Sweet Deal, I’ve been asked by numerous guys and girls how to break into the promotional modeling industry.  They see photos of all our fun marketing events and wonder how they can get involved too.  I always tell them that being a promotional spokes model is perfect for people who want control of their schedule as they can take jobs as they come up.  You’ll have the opportunity to work at amazing sporting events, bar promotions, street festivals, and more!

But of course, the promotional industry isn’t for everyone.  You must be committed, reliable, unafraid of approaching strangers, and articulate in conversing with others.  Actors are perfect spokes people, but I’ve also worked with nursing students, insurance brokers and flight attendants who were just as skilled at working with people.  Above all, the ability to communicate professionally and with enthusiasm is the necessary spokes model trait.

But how and where do you start trying to get work in the event marketing world?  Begin with photos.  Every promotional agency will request to see a headshot and full length photo of you.  No glamour shots please!! Natural or candid pictures that reveal your personality are the best.  Next, put together a skill resume that best illustrates your effectiveness in working and connecting with people, as that is what promotions are all about!  If you’ve already done promotional work, make sure to list the agency you worked with, the program you worked on and the role you played.

Next, research promotional agencies in your city.  There are many agencies that specialize in certain types of work, so make sure to look through their websites to see if it is a right fit for you.  Here at Sweet Deal, we are a one-stop-shop for every type of promotions & events: in-store demo campaigns, private parties, charity poker tournaments, bar promotions, street teams, etc.  You name, Sweet Deal does it!  Take a peek through our facebook and website galleries so you can see what else our Sweet Deal models are up to.  Keep up to date with us on Facebook to hear about our castings that take place nationwide every month!

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Derby, Roses, & Juleps

April 7, 2011

As the weather warms up and people’s spirits are high, there’s a lot of talk about sports seasons.  From sitting in the sun at spring training games to rooting on our favorite college basketball teams, spring is the time for sports, sports, sports!  One of the lesser known spring sports is horse racing, with its pinnacle being the Kentucky Derby happening only a few weeks away at the beginning of May! 

Photo from Reneetbouchard.blogspot.com

Horse racing isn’t quite the normal sporting event most people know about, but it is one of the longest standing traditions in our country’s sporting history.  The Kentucky Derby first took place in 1831 and is the USA’s oldest thoroughbred horse races.  It takes place in Louisville, Kentucky and is known as “The Most Exciting Two Minutes in Sports,” as a mere two minutes is all it takes for the stately thoroughbreds to complete the 1.25 mile stretch that stretches through the Churchill Downs racetrack. 

Not only is the Kentucky Derby the pinnacle of high-speed horse racing, but it is the pinnacle of high society!  The social scene surrounding the Derby borrows from English societal traditions yet adds its own bit of Southern charm.  Ladies step out in their fanciest spring attire, adorning themselves with bows, ribbons and the Derby signature of oversized hats.  They walk around the course sipping the traditional drink of the derby, the Mint Julep, perfect for a warm spring’s day.  The race is also known as the “Race for the Roses,” as the garland the winning horse is awarded is made up of beautiful roses.

Even if you don’t have a seat in the Millionaire’s Row in Louisville, there are fun and creative ways to bring the Derby to you!  Here

Photo from: CupcakeQueen's Flickr

at Sweet Deal, we’ve put together special events with a Derby flair where people can enjoy the race and the atmosphere surrounding it from the comfort of their homes.  We’ll bring in betting boards so your guests can pick their favorite horse, and we’ll even roll out a blackjack table and dealer for those in a gambling mood!  A cigar station is a perfect addition to a spring day of betting, while our bartenders will whip up some tasy mint juleps for a refreshing treat.  Our Special Event division will go even a step further and decorate your venue with luscious roses and fancy hats for your guests to pick from.  A Derby Day in the sun is the perfect idea for a special event, charity fundraiser, or corporate party!

If you are interested in hearing more about creating a Derby Day with Sweet Deal, please contact us at info@sweetdealin.com!

We’re Mad (and made) for March Madness!

April 5, 2011

As the weather drags its feet getting warmer, basketball season picks up the pace and Sweet Deal spokesmodels bring the heat that the sun is withholding. Can you believe we’re already in The Final Four?! While the last teams standing may be considered “unexpected” as followers of March Madness can learn from reading SB Nation, the most engaging, up-to-speed sports blog in the sphere, the energy and flair that our models bring to college basketball fans participating in a lively event to honor the season has come to be relied upon. Guests of the Sports Blog Nation party are the lucky recipients of the spirit, and (literally), CHEER, of Sweet Deal facilitators. Sometimes it takes a woman’s honed eye for detail to ensure that the best hospitality is provided. Therefore, our lovely ladies are present at events to make sure that every face is smiling and every thirst is quenched by a sweet drink. Samsung has come on board to sponsor the event and, most importantly, to provide adorable, peppy outfits for our models. March is mad, yes, but our models infuse even more frenzy into this sports extravaganza held at The Parlour, Midtown in Manhattan as they greet guests and attend to their comfort. Equipped with cute outfits, bubbly personalities, and sports knowledge, the models are a match made in heaven for events of this nature: supervising every operation from ensuring the most exciting music to providing up to date sports information covered by SB Nation, sweet deal moves the party down the court.  Our models are well-acquainted with the fiery force that is sports fan-ship. They’ve got plenty of experience. In fact, this past fall our models directed a fun, successful Fantasy Football Draft for Yahoo Sports and Thrillist that featured snacks, Mikes Hard Lemonade, and the customary stellar company of sweet sports fans. Ben Hindiman, former National Events Director at Thrillist sent us this sweet note, “Just want to thank you (profusely) for yet again delivering a talented, friendly, charismatic, punctual and hard working group of staffers for my events.  You always exceed my expectations with your staff choice and these ambassadors are no exception.” The tradition of food, flirty fun, and competitive sports that makes up the fabric of American life continues to sizzle with sweet models as the gracious hostesses.