Author Archive

Crazy for Party Carts!

June 6, 2011

Carson Palmer Open ~ Snow cone cart

We’re crazy for carts here at Sweet Deal! Yep, you read that correctly: we love CARTS!  Ice cream carts, taco carts, candy carts, snowball carts, popsicle carts…you name it, we love it!  Adding a cart to your special event or private party is a perfect way to create a memorable experience for your guests.  As part of our Event Planning Division, we’ve used many carts to add some fun to our events.  Check out the list of what you can do at your next party!

Ice Cream carts ~  The mother of all carts is the scrumptious sweetness of everyone’s favorite: ice cream!!  We can do ice cream, frozen yogurt, gelato, or packaged ice cream truck goodies from our chidhood.

Snowcone carts ~ This is a great thing to have near the beach or pool party.  Cool off with some shaved ice, and even have our beautiful staff create custom flavors for you.  Mango-Kiwi, anyone?!  We’ve pulled this cart to many golf tournaments, where it is a major hit.  In the photo here, you can see our Sweet Snow Bunnies serving up some delicious flavors on a warm Southern California day!

Popsicle carts ~  One of the newest types of carts around are popsicle carts! You can’t go wrong with the local and handmade pop-treats of I Love Viva Pops, based in San Diego.  With flavors like Earl Grey with Lemon and Chocolate Banana, this one will surely be a winner!

Popcorn carts ~ Screening a movie or putting on a Hollywood-style soiree?  A popcorn machine will be a great addition to your event and will fit the theme perfectly.  Add in movie style treats like Milk Duds and Licorice, and you have your own movie premiere in the making!

Other ~ There are so many options for carts based upon your event’s theme.  We can even get creative and make a custom cart specially for you!  A cupcake cart, retro candy cart, taco and margarita cart…the list can go on an on.  Plus, we can take the work off your shoulders by providing one of our Sweet Deal to staff to man the cart.  They can even dress the part too!  They will serve your guests and make sure everyone has a fun and delicious time!

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Rollerskating Promotional Spokes Models!

June 3, 2011

In the promo world, we have to always be on the search for innovative new ways to get a brand’s message to consumers. One of our favorite new ideas is putting our seasoned spokes models on roller skates!! Our skating spokes models head out to the beaches and urban areas to pass out flyers and drum up interest for a wide range of companies. They serve as ‘rolling advertisements,’ spreading a company’s brand message to areas not normally reached by traditional marketing.

We recently did a promotion with AEG’s Latin Department, which is a huge entertainment company that own the likes of the Staples Center and more. They approached us with the hopes of spreading the news about the CD release of a popular Spanish rock band called Manà (see more about the band here: http://www.mana.com.mx/). Our models strapped into their roller skates and headed out to the Venice Beach boardwalk and Hollywood to visit record stores that advertised the album in addition to a CD signing party. They talked to music lovers about the CD release and passed out flyers with the goal in mind to get those waiting in line, as well as the passersby pumped up and excited about the band’s album signing and upcoming concert. They were truly attention grabbers with their rolling transportation and wings on their back that matched the CD’s cover artwork!

We love to think out of the box for our street team promotions, and excited to now have our roller skating brand ambassadors working for numerous of our other clients!

Golf Tournaments and Caddies

May 17, 2011

One of our favorite types of events to be a part of is golf outings!  Whether it is a charity tournament or a casual foursome, our staff is consistently hired throughout the country to help events hit a hole-in-one.  Our gorgeous and talented caddies have all the necessary golf trappings: water, snacks, good conversation, proper game etiquette, and knowledge of the game. Did we mention they also have a killer swing? From assisting your guests with club selection to chauffeuring your cart, these ladies will make your day on the course one to remember.

We’ve also been involved in the creative planning of golf holes at charity tournaments.  As part of our sponsorship division, we connect our consumer product clients with golf event planners.  For our clients like Hacienda Vieja Tequila or Mike’s Hard Lemonade, sponsoring a golf hole is a great exposure opportunity for their product.  By sampling their product in creative ways, our clients reach hundreds of new consumers at each event.  For the event planners, a product sponsor adds a memorable aspect to the golf holes and helps raise more funds for their chosen charity. 

When we link up our clients with golf tournaments, we love to get creative with their booth setup!  Be it a scotch tasting paired with a blackjack table or a lemonade stand with old-style lawn games, we love to highlight our creative marketing ideas to enhance our client’s exposure at the event.  Our spokes models are always present, educating golfers on the brands and sampling products throughout the day. 

Some of the tournaments we’ve recently been involved with have taken place all over Southern California:

  • Crystal Head Vodka @ Rolling Hills Country Club
  • Carson Palmer Golf Tournament – Sweet Dealin’ Blackjack Hole
  • 8th Annual Golf for Youth @ Pelican Hill Golf Resort
  • Hacienda Vieja Tequil hole @ Christermon Golf Tournament
  • And more!!

If you are looking to find out more about bringing in a sponsor to your golf tournament or would like to sponsor a golf hole, email us at sponsorships@sweetdealin.com

Beach Bashes and Promotions

May 11, 2011

Summer is on its way and we are gearing up to celebrate it in sunny style!  The Sweet Deal HQ is based in Redondo Beach, California, merely a mile from the beautiful Pacific Ocean.  All of us here at the office are die-hard beach fanatics and you may even see us sunning on a beer patio near the Strand after a long week’s work!  Our clients also love to take advantage of the crowds of happy sun-tanners near the beach so we find ourselves mixing fun with work often during the summer months, be it at a special event, street team or beach party.

One of our most memorable summer events took place near Venice Beach when our beautiful bunnies sprawled out across the beach cities to spread the Coors Light love!  The promotion was part of the Cold Front Glacier party marketing campaign, where a giant iceberg was floated in all the way from Long Beach to Santa Monica.  Along with the iceberg came the first cases of Coors Light Cold Activated Can, which lets drinkers know when their brewski has reached the ultimate refreshing cooling temperature. Our beach bunnies dressed up in their Coors Light snow suits and walked throughout the city passing out flyers and getting people to join the party happening on the pier.  With free Coors, live music and clear ocean views, it was a rockin’ day to remember for the thousands of Coors fans showing up to celebrate in summer style. 

We’ve also been a part of some great private beach parties as part of our Event Planning division!  Last summer we produced a surprise birthday bash for a very special lady on Santa Monica beach.  It was a day full of drinks, games, volleyball, good friends and a whole lot of fun.  We pulled together multiple aspects of the event from start to finish: tent rental, snacks, drinks, and music.  And of course, a beach party can’t be complete without the ultimate summer drink: SANGRIA!  Our event hostesses cut up fresh fruit and mixed it into the sangria with a touch of peach brandy.  No wonder this party went past its original ending time; we were all having too much fun in the sun!

Try making your own peach sangria for your upcoming beach bash. We recommend this recipe to really get the party started!

COCKTAIL RECIPE from www.liquor.com

Sparkling Açaí Sangria

 

INGREDIENTS:

Garnish: Blueberries, sliced strawberries and orange wedges

Glass: Rocks

PREPARATION:

Fill a pitcher three-quarters of the way with ice. Add all the ingredients except the sparkling wine and stir well. Top with sparkling wine and garnish with blueberries, sliced strawberries and orange wedges.

Don’t Siesta, Fiesta!

May 4, 2011

Since the beginning of 2010, Sweet Deal has been proud and excited to work with a new liquor partner: Skyy Spirits!!  Skyy has a vast portfolio of new and well-known spirits, and Sweet Deal has been their staffing partner for all promotions in Southern California during 2010 and continuing into this year.  From Midori Melon Liquor to Skyy Infusions, our spokes models have fanned across the state promoting Skyy’s brands at numerous special events. 

One of the most effective and fun times of the year to promote any of Skyy’s brands is around the holidays.  We’ve promoted X-Rated Liqueur for Valentine romantics; Skyy Pineapple for July 4th barbecues; and Midori Melon for St. Patty’s parties.  But the ultimate holiday for on-premise promotions and spicy fun is Cinco De Mayo!!  Cinco de Mayo is one of the busiest days for us at Sweet Deal.  It’s when our spokes models fan out to bars across So-Cal to show bar patrons how to keep away the siesta and bring on the fiesta!!

Sweet Deal models Kim and Deena with Sammy Hagar

Last year, Cabo Wabo Tequila was the star of the day when our brand ambassadors handed out a ‘shot of rock and roll’ to thousands of bar patrons.  Cabo Wabo is a smooth-tasting tequila created by the famed Van Halen rocker, Sammy Hagar.  Out at the bars, our models can be seen passing out sweet samples to partyers, playing games and giving away free goodies.  To keep with the spirit of rock and roll, our models dress up in fitting attire and don the signature Cabo Wabo cowboy hat.  Our Sweet Deal models aren’t only found at the bars; they can be seen rockin’ on stage with Sammy at his concerts, always making sure to bring out his shot of tequila with style.  Our Cabo models also serve up samples at golf tournaments, fundraisers, and in-store demos. 

What are you doing this Cinco de Mayo?  If you are in Southern California, make sure to keep an eye open for our Cabo Wabo models to get your own shot of rock and roll!!

How to Become a Promotional Model

April 18, 2011

Are you interested in becoming a promotional spokes model?  Are you a people person, a natural charmer, a bubbly personality?  If you answered yes to any of these descriptions, then becoming a promotional spoke person might be the perfect fit for you!

As a casting agent for Sweet Deal, I’ve been asked by numerous guys and girls how to break into the promotional modeling industry.  They see photos of all our fun marketing events and wonder how they can get involved too.  I always tell them that being a promotional spokes model is perfect for people who want control of their schedule as they can take jobs as they come up.  You’ll have the opportunity to work at amazing sporting events, bar promotions, street festivals, and more!

But of course, the promotional industry isn’t for everyone.  You must be committed, reliable, unafraid of approaching strangers, and articulate in conversing with others.  Actors are perfect spokes people, but I’ve also worked with nursing students, insurance brokers and flight attendants who were just as skilled at working with people.  Above all, the ability to communicate professionally and with enthusiasm is the necessary spokes model trait.

But how and where do you start trying to get work in the event marketing world?  Begin with photos.  Every promotional agency will request to see a headshot and full length photo of you.  No glamour shots please!! Natural or candid pictures that reveal your personality are the best.  Next, put together a skill resume that best illustrates your effectiveness in working and connecting with people, as that is what promotions are all about!  If you’ve already done promotional work, make sure to list the agency you worked with, the program you worked on and the role you played.

Next, research promotional agencies in your city.  There are many agencies that specialize in certain types of work, so make sure to look through their websites to see if it is a right fit for you.  Here at Sweet Deal, we are a one-stop-shop for every type of promotions & events: in-store demo campaigns, private parties, charity poker tournaments, bar promotions, street teams, etc.  You name, Sweet Deal does it!  Take a peek through our facebook and website galleries so you can see what else our Sweet Deal models are up to.  Keep up to date with us on Facebook to hear about our castings that take place nationwide every month!

Derby, Roses, & Juleps

April 7, 2011

As the weather warms up and people’s spirits are high, there’s a lot of talk about sports seasons.  From sitting in the sun at spring training games to rooting on our favorite college basketball teams, spring is the time for sports, sports, sports!  One of the lesser known spring sports is horse racing, with its pinnacle being the Kentucky Derby happening only a few weeks away at the beginning of May! 

Photo from Reneetbouchard.blogspot.com

Horse racing isn’t quite the normal sporting event most people know about, but it is one of the longest standing traditions in our country’s sporting history.  The Kentucky Derby first took place in 1831 and is the USA’s oldest thoroughbred horse races.  It takes place in Louisville, Kentucky and is known as “The Most Exciting Two Minutes in Sports,” as a mere two minutes is all it takes for the stately thoroughbreds to complete the 1.25 mile stretch that stretches through the Churchill Downs racetrack. 

Not only is the Kentucky Derby the pinnacle of high-speed horse racing, but it is the pinnacle of high society!  The social scene surrounding the Derby borrows from English societal traditions yet adds its own bit of Southern charm.  Ladies step out in their fanciest spring attire, adorning themselves with bows, ribbons and the Derby signature of oversized hats.  They walk around the course sipping the traditional drink of the derby, the Mint Julep, perfect for a warm spring’s day.  The race is also known as the “Race for the Roses,” as the garland the winning horse is awarded is made up of beautiful roses.

Even if you don’t have a seat in the Millionaire’s Row in Louisville, there are fun and creative ways to bring the Derby to you!  Here

Photo from: CupcakeQueen's Flickr

at Sweet Deal, we’ve put together special events with a Derby flair where people can enjoy the race and the atmosphere surrounding it from the comfort of their homes.  We’ll bring in betting boards so your guests can pick their favorite horse, and we’ll even roll out a blackjack table and dealer for those in a gambling mood!  A cigar station is a perfect addition to a spring day of betting, while our bartenders will whip up some tasy mint juleps for a refreshing treat.  Our Special Event division will go even a step further and decorate your venue with luscious roses and fancy hats for your guests to pick from.  A Derby Day in the sun is the perfect idea for a special event, charity fundraiser, or corporate party!

If you are interested in hearing more about creating a Derby Day with Sweet Deal, please contact us at info@sweetdealin.com!

Love for Chobani!

March 29, 2011

When we first tasted a sample of Chobani Greek Yogurt at the Natural Products West Expo in Anaheim last year, we knew we had found a new office snack favorite.  It truly is a perk of our job here at Sweet Deal to be able to scope out and sample new and tasty products on the market!  After being given a whole taste tour of their line at the Expo West, Chobani was definitely the stand out in my mind, and to this day I still make a special trip to pick some up at Whole Foods.

If you haven’t eaten it before, Chobani is a scrumptious Greek-style yogurt in an array of flavors like Vanilla, Lemon, Blueberry, and my personal favorite Black Cherry.  Unlike some other Greek yogurts out there, Chobani is all natural with 0% fat (they do have a 2% fat line if you are wanting a little more Opa!).  It also doesn’t have the same overly tart, chalky taste that Greek yogurts sometimes have.  Chobani is creamy, rich with flavor, and quite a sweet (and healthy!) treat when mixed with granola or fruit.

When we met the Chobani reps at the Expo West, they filled us in on their exciting plans for their “Cho-Mobile Tour.”  The Cho-Mobile, a 26 ft. long blue bus, tours the nation and introduces the yogurt to thousands of people during festival season.  We knew we had to get on this bus and we knew Chobani would be the perfect addition to our new division of promotional event marketing for non-alcoholic beverages and natural food products.  So, we partnered with Chobani and provided promotional staff at the ground-level of the festivals.  From Portland to Seattle, Santa Monica to San Francisco, our Chobani spokes models handed out free samples at numerous healthy living festivals, marathons, and more.  The festivals were a success in rain or shine as no one could pass up a tasty treat like Chobani!

Now, Chobani is spreading the Cho-Love even further across the nation through their “Real Chobani Love Stories” marketing campaign.  Chobani fans are encouraged to write their real-life story of their love for Chobani and submit it to win a free case of product!  If you have your own love story to tell, head on over here to include yours!

Sweet Smoke Services

March 21, 2011

Sweet and smoky?  Why yes, the combination does happen and happens quite often here at Sweet Deal!   One of our favorite services to incorporate into an event is our cigar station.  As part of our Event Planning Division, we’ve set up cigar stations at all types of events: weddings, charity golf tournaments, casino events, and more.  At every event it has been at, our clients always report to us that the cigar rolling demonstration was the highlight of their event!

We’ve talked about our cigarette girls, complete with their vintage trays filled with retro candies or cupcakes.  But what we didn’t reveal was that our cigar rollers and cigar girls are just as popular at special events or promotional parties.  Guests at our events always enjoy the aroma of cigars and the high quality of the cigar roller’s education on a wide variety of types, sizes and shapes of smokeables.  We provide the cigars, the roller, a hostess and all the supplies needed for the cigar station to run smoothly and effectively. 

Last spring, we set up a special cigar rolling station at the wedding of Valerie and Scott Wheeler.  Our professional cigar roller provided multiple types of stogies and rolled them from scratch, all along sharing the finer points of the art of the cigar with wedding guests.  Krista Mason, the wedding’s photographer, wrote up a great summary of the event at her blog where she showcased her beautiful photos.  Scott, the happy groom, let us know that the cigar station exceeded his expectations: “Everything worked out wonderfully!  We were very happy with both Sweet Deal’s cigar hostess and roller.  All of our guests loved the uniqueness of the cigar bar.  I was even a little surprised how many people were trying cigars, some I think for the very first time.  We had an amazing night and we would like to thank you for providing the excellent services.”

Cigars aren’t only a perfect fit for private parties; they can be that extra something that takes your corporate or promotional event to the next level.  By customizing the labels of your hand rolled cigars with your company’s logo, your existing and future clients will walk away with a memory they won’t easily forget.  By creating an interactive experience for your guests with facts about cigars and your company, this is the perfect way to grab your guests’ attention and add in a lot more fun to the event! 

We don’t stop at just the cigar station either!  There are always fun ways to enhance the aura of the cigar roller with complementary services.  At golf tournaments, our cigar rollers and cigar hostesses have been highlighted by Scotch tastings on the green.  A casino event is brought even more to life with a traditional shoe shine and a cigar hostess who will cut and light smokes for the players.  The cigar station is a classy addition to your party, and we know it will become the main focus of your event for smokers and non-smokers alike!  Email us at info@sweetdealin.com if you’d like any more info on our Sweet Smoke Services!

Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!