Archive for the ‘Creative Marketing’ Category

Rollerskating Promotional Spokes Models!

June 3, 2011

In the promo world, we have to always be on the search for innovative new ways to get a brand’s message to consumers. One of our favorite new ideas is putting our seasoned spokes models on roller skates!! Our skating spokes models head out to the beaches and urban areas to pass out flyers and drum up interest for a wide range of companies. They serve as ‘rolling advertisements,’ spreading a company’s brand message to areas not normally reached by traditional marketing.

We recently did a promotion with AEG’s Latin Department, which is a huge entertainment company that own the likes of the Staples Center and more. They approached us with the hopes of spreading the news about the CD release of a popular Spanish rock band called Manà (see more about the band here: http://www.mana.com.mx/). Our models strapped into their roller skates and headed out to the Venice Beach boardwalk and Hollywood to visit record stores that advertised the album in addition to a CD signing party. They talked to music lovers about the CD release and passed out flyers with the goal in mind to get those waiting in line, as well as the passersby pumped up and excited about the band’s album signing and upcoming concert. They were truly attention grabbers with their rolling transportation and wings on their back that matched the CD’s cover artwork!

We love to think out of the box for our street team promotions, and excited to now have our roller skating brand ambassadors working for numerous of our other clients!

Beach Bashes and Promotions

May 11, 2011

Summer is on its way and we are gearing up to celebrate it in sunny style!  The Sweet Deal HQ is based in Redondo Beach, California, merely a mile from the beautiful Pacific Ocean.  All of us here at the office are die-hard beach fanatics and you may even see us sunning on a beer patio near the Strand after a long week’s work!  Our clients also love to take advantage of the crowds of happy sun-tanners near the beach so we find ourselves mixing fun with work often during the summer months, be it at a special event, street team or beach party.

One of our most memorable summer events took place near Venice Beach when our beautiful bunnies sprawled out across the beach cities to spread the Coors Light love!  The promotion was part of the Cold Front Glacier party marketing campaign, where a giant iceberg was floated in all the way from Long Beach to Santa Monica.  Along with the iceberg came the first cases of Coors Light Cold Activated Can, which lets drinkers know when their brewski has reached the ultimate refreshing cooling temperature. Our beach bunnies dressed up in their Coors Light snow suits and walked throughout the city passing out flyers and getting people to join the party happening on the pier.  With free Coors, live music and clear ocean views, it was a rockin’ day to remember for the thousands of Coors fans showing up to celebrate in summer style. 

We’ve also been a part of some great private beach parties as part of our Event Planning division!  Last summer we produced a surprise birthday bash for a very special lady on Santa Monica beach.  It was a day full of drinks, games, volleyball, good friends and a whole lot of fun.  We pulled together multiple aspects of the event from start to finish: tent rental, snacks, drinks, and music.  And of course, a beach party can’t be complete without the ultimate summer drink: SANGRIA!  Our event hostesses cut up fresh fruit and mixed it into the sangria with a touch of peach brandy.  No wonder this party went past its original ending time; we were all having too much fun in the sun!

Try making your own peach sangria for your upcoming beach bash. We recommend this recipe to really get the party started!

COCKTAIL RECIPE from www.liquor.com

Sparkling Açaí Sangria

 

INGREDIENTS:

Garnish: Blueberries, sliced strawberries and orange wedges

Glass: Rocks

PREPARATION:

Fill a pitcher three-quarters of the way with ice. Add all the ingredients except the sparkling wine and stir well. Top with sparkling wine and garnish with blueberries, sliced strawberries and orange wedges.

We’re Mad (and made) for March Madness!

April 5, 2011

As the weather drags its feet getting warmer, basketball season picks up the pace and Sweet Deal spokesmodels bring the heat that the sun is withholding. Can you believe we’re already in The Final Four?! While the last teams standing may be considered “unexpected” as followers of March Madness can learn from reading SB Nation, the most engaging, up-to-speed sports blog in the sphere, the energy and flair that our models bring to college basketball fans participating in a lively event to honor the season has come to be relied upon. Guests of the Sports Blog Nation party are the lucky recipients of the spirit, and (literally), CHEER, of Sweet Deal facilitators. Sometimes it takes a woman’s honed eye for detail to ensure that the best hospitality is provided. Therefore, our lovely ladies are present at events to make sure that every face is smiling and every thirst is quenched by a sweet drink. Samsung has come on board to sponsor the event and, most importantly, to provide adorable, peppy outfits for our models. March is mad, yes, but our models infuse even more frenzy into this sports extravaganza held at The Parlour, Midtown in Manhattan as they greet guests and attend to their comfort. Equipped with cute outfits, bubbly personalities, and sports knowledge, the models are a match made in heaven for events of this nature: supervising every operation from ensuring the most exciting music to providing up to date sports information covered by SB Nation, sweet deal moves the party down the court.  Our models are well-acquainted with the fiery force that is sports fan-ship. They’ve got plenty of experience. In fact, this past fall our models directed a fun, successful Fantasy Football Draft for Yahoo Sports and Thrillist that featured snacks, Mikes Hard Lemonade, and the customary stellar company of sweet sports fans. Ben Hindiman, former National Events Director at Thrillist sent us this sweet note, “Just want to thank you (profusely) for yet again delivering a talented, friendly, charismatic, punctual and hard working group of staffers for my events.  You always exceed my expectations with your staff choice and these ambassadors are no exception.” The tradition of food, flirty fun, and competitive sports that makes up the fabric of American life continues to sizzle with sweet models as the gracious hostesses.

Sweet Smoke Services

March 21, 2011

Sweet and smoky?  Why yes, the combination does happen and happens quite often here at Sweet Deal!   One of our favorite services to incorporate into an event is our cigar station.  As part of our Event Planning Division, we’ve set up cigar stations at all types of events: weddings, charity golf tournaments, casino events, and more.  At every event it has been at, our clients always report to us that the cigar rolling demonstration was the highlight of their event!

We’ve talked about our cigarette girls, complete with their vintage trays filled with retro candies or cupcakes.  But what we didn’t reveal was that our cigar rollers and cigar girls are just as popular at special events or promotional parties.  Guests at our events always enjoy the aroma of cigars and the high quality of the cigar roller’s education on a wide variety of types, sizes and shapes of smokeables.  We provide the cigars, the roller, a hostess and all the supplies needed for the cigar station to run smoothly and effectively. 

Last spring, we set up a special cigar rolling station at the wedding of Valerie and Scott Wheeler.  Our professional cigar roller provided multiple types of stogies and rolled them from scratch, all along sharing the finer points of the art of the cigar with wedding guests.  Krista Mason, the wedding’s photographer, wrote up a great summary of the event at her blog where she showcased her beautiful photos.  Scott, the happy groom, let us know that the cigar station exceeded his expectations: “Everything worked out wonderfully!  We were very happy with both Sweet Deal’s cigar hostess and roller.  All of our guests loved the uniqueness of the cigar bar.  I was even a little surprised how many people were trying cigars, some I think for the very first time.  We had an amazing night and we would like to thank you for providing the excellent services.”

Cigars aren’t only a perfect fit for private parties; they can be that extra something that takes your corporate or promotional event to the next level.  By customizing the labels of your hand rolled cigars with your company’s logo, your existing and future clients will walk away with a memory they won’t easily forget.  By creating an interactive experience for your guests with facts about cigars and your company, this is the perfect way to grab your guests’ attention and add in a lot more fun to the event! 

We don’t stop at just the cigar station either!  There are always fun ways to enhance the aura of the cigar roller with complementary services.  At golf tournaments, our cigar rollers and cigar hostesses have been highlighted by Scotch tastings on the green.  A casino event is brought even more to life with a traditional shoe shine and a cigar hostess who will cut and light smokes for the players.  The cigar station is a classy addition to your party, and we know it will become the main focus of your event for smokers and non-smokers alike!  Email us at info@sweetdealin.com if you’d like any more info on our Sweet Smoke Services!

Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!

Smiling Is Good for Business at Professional Conferences and Expos

March 10, 2011

In the exciting, rapidly evolving world of digital media, leading companies must be able to engage with other movers and shakers in the market. To be able to demonstrate the full meaning of the word ‘engage’, a spokesmodel trained to represent a cutting edge digital media company must be impressive and well informed. Sweetness goes a long way, but a nuanced understanding of our clients’ professional operations takes a networking opportunity even further–From strictly business to business and fun. Our intelligent spokesmodels strive to represent your business with exemplary professionalism and memorable charm.PaymentOne, a valued client that connects digital merchants and network operators by providing secure, easy third party billing, attended the Engage 2011 Conference and Expo at The Javits Convention Center in NYC. To take full advantage of a conference, executives usually attempt to be in many different places at once: business meetings, keynote addresses, other booths, etc. Our clients can feel confident that their booths are being gracefully represented as they make their appointments. The Engage 2011 Conference and Expo took place alongside the American International Toy Fair, allowing attendees from the digital concept and programming side to interact with the buyers and exhibitors. United under the same roof, the business opportunities were ripe. Our savvy spokesmodels know exactly how to capitalize on such opportunities. A natural communicator, she explains the basic concept of PaymentOne to an interested passerby, remaining conscious of the nametag around his neck and his interest in the company she represents on the tradeshow floor to ensure that she delivers information that is precise and relevant. A sweet model practices an effortless interpersonal zeal at all times, which is very important when making impressions on potential business partners. Even more important, however, is the preparation that she receives in order to effectively market her client. Commanding the booth by collecting and handing out business cards, fielding questions, making connections, and reporting to the client keep her on her toes. She’ll also help you set up your fussy banners and displays and come up with solutions for any problems that may arise. Our models are handy! If you are interested in hiring a capable spokesmodel with experience working professional conferences, expositions, and tradeshows, you may consult our model registry, or we’ll happily provide a model with the desired qualifications. Please contact info@sweetdealin.com.

A Profile of a Sweet Deal Spokes Model

February 28, 2011

Definition of a Sweet Deal Spokes Model : A girl or guy who is intelligent, energetic, passionate about event marketing and most of all, sweet as can be!

We are constantly on the search for fantastic new spokes models to join our Sweet Roster.  Across the nation from Chicago to San Diego and Portland, we hold castings every month to interview potential new employees.  As our business has grown from a small group of poker dealers to a nationwide promotional staffing & creative marketing agency, there is one connecting trait of all of our staff that we have maintained to this day: Sweetness.  Sweetness is the ability to genuinely connect with customers or event-goers on a personal level with pep and enthusiasm!

When we started to branch out into event marketing years back, we found that models from other promotional agencies lacked a certain spunk, a certain passion in their demeanor at events.  This isn’t to say they didn’t have the Sweetness in them, but they hadn’t been trained to bring out their best qualities within a promotional setting.  So we set out to fill the hole and create a new team who would bring their passion for life and marketing into every event they worked.  Now here we are, finding ourselves with a team of thousands of handpicked Sweets across the country!!

Our Sweet Deal models are punctual and intelligent.  They study brand facts with our project managers and make sure they know how to articulate every product message persuasively.  Our Sweet Deal models are energetic and spirited.  They know to ‘show up’ to every event, leaving the rest of their day out the door and fully committing themselves to the task at hand.  Our Sweet Deal models are experienced and professional.  They have experience in the promotional world & know how to appropriately interact with consumers, managers, and other staff members alike.

Our interview process differs from many agencies, as we hire our models as employees and do a full background and reference check before hiring them.  They meet with two or three of our representatives who get to know them fully through extensive questioning ranging from their promotional experience to their favorite hobbies.  We always put our newer or less experienced spokes models on test events to see if they are a right fit for our Sweet Team, and then asses their performance until we think they are ready to be brought on board.  Even though we’ve sat down and spoken to thousands of promotional spokes models across the country, we always strive to keep the integrity of our interview process with each individual.  We know how important this is in order to provide the best staff possible for our company and for our clients.

If you think you have the qualities it takes to be one of our Sweets, keep updated on casting announcements via our Facebook: http://www.facebook.com/sweetdealin

Demos…More Than Just a Free Sample

February 20, 2011

Alexis at her Dry Soda demo in Nevada

If you’ve kept up with Sweet Deal lately, you know that our spokes models do a lot of demos in grocery stores.  You’ve probably seen photos where they are standing near a demo table posing with different products.  But you may be wondering: what exactly is a demo?

A demo is an interactive event experience designed to spread awareness about a certain product or service.  You’ve seen a demo when you walk into Whole Foods and a brand ambassador is pouring samples of Dry Soda. You’ve seen a demo when a spokes model approaches you to let you know popchips are on sale that day and then lets you try multiple flavors so you know how scrumptious they are.  Whenever you interact with a brand ambassador within a store setting, you are part of a demo experience!!

Here at Sweet Deal, in-store demos are our business and we pride ourselves in working hand in hand with our clients to create memorable and unique demo experiences for their customers.  For instance, instead of merely having our demo models cut cheese and pass out samples, we took the demo program for Champignon Cheese a step further.  We dressed our models in authentic German dirndls and taught them German phrases (“Ich liebe Champignon!!) in order to promote Cambazola Black Label blue cheese.  The results were astounding, with our frauleins selling through multiple wheels of cheese in just a few hours.  The program was such a success that it has now expanded to 4 more cities and is continuing its tour across the country.

Fraulein Anna in Chicago for Champignon Cheese

Fraulein Anna in Chicago for Champignon Cheese

When we begin to create a demo program, we start with the basics: what is the product and what is the message that needs to be relayed?  We then cast the perfect spokes model for the brand and train them on product info and sales tips.  But the final touches are where we have the most fun!  We brainstorm innovative ideas on how to creatively reach customers; be it a free sample, a colorful display, an attention grabbing sign, or a contest.  Whatever it is, we stay true to the brand identity and relay the product message with pep, enthusiasm, and of course, a little sweetness! 

After the demo is done, our models record everything that occurred during their time at the store in a post-event recap.  We gather all the data in order to provide our clients with a comprehensive analysis of the event: how many people were sampled, sales numbers, customer comments, and more!  We’ve got the in-store demo down to a science here at Sweet Deal, from creation to implementation and then analysis. 

A Demo for Purista in Los Angeles

In addition to the programs mentioned in this post, we’ve created many other demo programs with our clients:

  • X-Rated Fusion Liqueur
  • SKYY Infusions
  • Mike’s Hard Lemonade
  • Hacienda Vieja Tequila
  • Crystal Head Vodka
  • Purista Non-Alcoholic Mixers
  • And more!!

Next time you step into a grocery store, keep an eye out for a demo and make sure to try a sample.  Maybe one day you’ll run into one of our own demo experiences.  When you do, you’ll surely be in for a Sweet Deal Demo Treat!!

Cigarette Girls

January 22, 2011

A Cigarette Girl: a glamorous, leggy being who happily holds a tray containing your favorite Monte Carlo. She leans over, snips off the end and lights.  It’s dark and the band is full of loud trumpets that make you bold, “want to meet after the show?” the smile never leaves her face as she nods.

This is the beginning of not only a great night, but a lifestyle that has evolved since its inception, starting in the speakeasies and supper-clubs of the ’20s and ’30s.  Club-owners, or at least the smart-ones, would hire beautiful young women to walk around their establishments with a tray of cigars and cigarettes hung around their neck.  Men would gladly shell out their money to enjoy a light and chat with the woman holding the tray.

 As time past, this practice moved across the country, from New York to LA, although there is some talk that this was originally a French idea because hot ladies, clubs and cigars are definitely their thing.  On the West Coast, it was all about Hollywood where everybody was (and is) waiting for their big break, making for an abundance of talented people with lots of time but no money.  However, those who had ‘made it’ did like to party, and in the ’40s and ’50s there were plenty of nightclubs who needed Cigarette Girl services. Women were thrilled to work at establishments that catered to movie stars, hoping to make a valuable connection.

However, the ’90s roared in, and it brought back Cigars and Cigarettes because a classic is always sexy.  This was a new era of Cigarette girls and it was all out in the open; the party had left the closet.  In sweltering South Beach, girls stood on the streets, in front of nightclubs, holding trays cigars.  Next came the swanky lounges, and cigar bars, where Ella Fitzgerald still crooned out the speakers, and up and coming models, offering up Romeo and Juliet, Gran Habano and Rigoletto.  However, smokes weren’t the only thing they were holding.  In the ’90s rules were broken.  Trays began to include chocolate, candy and even condoms!

Today, the night-club owners have been replaced with specialized marketing and promotional staffing companies who hire the models to hold the trays, making sure these gorgeous ladies bring their best and receive fair payment.  Cigar girls can now be candy girls, carrying around retro candy, offering up sweets that grandma snacked on, or even high-end chocolate flavored liquor – perfect for an upscale, corporate event.

It’s 2011 and there are no rules.  Cigarette girls have moved-on from the Supper Club (though some remain) and now can come to your fundraiser, golf-outing, corporate event or wedding.  These ladies bring class, sweets and a modern take on a sexy classic that has proven its worth over time.  We at Sweet Deal love when we get requests for cigarette girls, as it is one of our favorite and most creative services! We have customized trays to fit the theme of the event in addition to custom costumes—from Arabian Nights to the Old West!  We love the historic ties our candy girls have with eras now past.

Check out our gallery of our Sweet Deal cigarette girls here.

A Chic St. Patty’s

March 10, 2010

Are you looking to celebrate St. Patrick’s Day minus the green beer and crowded pubs this year?  Follow the steps of the modern Irish and break away from the traditional holiday by planning your own stylish and golden St. Patty’s Day party.   Here are some ideas to create some chic festivities—Irish style!

For starters, pay tribute to the brew masters of Ireland by serving Black Velvet cocktails composed of creamy Guinness beer and golden champagne.   Preparing corned beef and cabbage? …not this year!!  Ditch the pub grub and opt for something a little more creative.  How about serving Kerrygold’s Dubliner Fig & Walnut Focaccia which pairs perfectly with the Black Velvet cocktail.  

To add a little Irish charm to the evening, entertain your guests with some of Sweet Deal’s lovely Irish barmaids.  Since St. Patrick’s Day is all about the pot of gold, surprise your guests with the chance to win gold coins.  Plan to set up a mini casino or take advantage of your big, flat screen featuring a soccer or rugby game.  The winning participant of the soccer/rugby pool gets to walk home with the pot of gold!  Most importantly, remember to honor popular Irish music by programming your playlist with artists such as U2, Van Morrison, The Pogues, and Thin Lizzy.   

 St. Patty’s Day Golden Party Requirements

Cocktail Ideas:  Black Velvet Cocktail, Midori Melon Bomb, Baileys & Cream, Green Beer!

Menu:  Delightful hor d’oeuvres with and Irish flair…try corn beef brucschetta, salmon & cream cheese puffs, etc!!

Games:  Casino, Soccer/Rugby Pool

Décor:  White with gold accents and just a touch of green.   Keep your leprechaun hats for the parade.

Music Selection – U2, Van Morrison, The Pogues, and Thin Lizzy, Live Bag Pipers

Dress:  Feeling the need to wear green?  Try accessorizing with your gems such as emeralds and jade or show off your gold bling.