Archive for the ‘Mobile Tour’ Category

Love for Chobani!

March 29, 2011

When we first tasted a sample of Chobani Greek Yogurt at the Natural Products West Expo in Anaheim last year, we knew we had found a new office snack favorite.  It truly is a perk of our job here at Sweet Deal to be able to scope out and sample new and tasty products on the market!  After being given a whole taste tour of their line at the Expo West, Chobani was definitely the stand out in my mind, and to this day I still make a special trip to pick some up at Whole Foods.

If you haven’t eaten it before, Chobani is a scrumptious Greek-style yogurt in an array of flavors like Vanilla, Lemon, Blueberry, and my personal favorite Black Cherry.  Unlike some other Greek yogurts out there, Chobani is all natural with 0% fat (they do have a 2% fat line if you are wanting a little more Opa!).  It also doesn’t have the same overly tart, chalky taste that Greek yogurts sometimes have.  Chobani is creamy, rich with flavor, and quite a sweet (and healthy!) treat when mixed with granola or fruit.

When we met the Chobani reps at the Expo West, they filled us in on their exciting plans for their “Cho-Mobile Tour.”  The Cho-Mobile, a 26 ft. long blue bus, tours the nation and introduces the yogurt to thousands of people during festival season.  We knew we had to get on this bus and we knew Chobani would be the perfect addition to our new division of promotional event marketing for non-alcoholic beverages and natural food products.  So, we partnered with Chobani and provided promotional staff at the ground-level of the festivals.  From Portland to Seattle, Santa Monica to San Francisco, our Chobani spokes models handed out free samples at numerous healthy living festivals, marathons, and more.  The festivals were a success in rain or shine as no one could pass up a tasty treat like Chobani!

Now, Chobani is spreading the Cho-Love even further across the nation through their “Real Chobani Love Stories” marketing campaign.  Chobani fans are encouraged to write their real-life story of their love for Chobani and submit it to win a free case of product!  If you have your own love story to tell, head on over here to include yours!