Archive for the ‘Off-Premise Promotions’ Category

Rollerskating Promotional Spokes Models!

June 3, 2011

In the promo world, we have to always be on the search for innovative new ways to get a brand’s message to consumers. One of our favorite new ideas is putting our seasoned spokes models on roller skates!! Our skating spokes models head out to the beaches and urban areas to pass out flyers and drum up interest for a wide range of companies. They serve as ‘rolling advertisements,’ spreading a company’s brand message to areas not normally reached by traditional marketing.

We recently did a promotion with AEG’s Latin Department, which is a huge entertainment company that own the likes of the Staples Center and more. They approached us with the hopes of spreading the news about the CD release of a popular Spanish rock band called Manà (see more about the band here: http://www.mana.com.mx/). Our models strapped into their roller skates and headed out to the Venice Beach boardwalk and Hollywood to visit record stores that advertised the album in addition to a CD signing party. They talked to music lovers about the CD release and passed out flyers with the goal in mind to get those waiting in line, as well as the passersby pumped up and excited about the band’s album signing and upcoming concert. They were truly attention grabbers with their rolling transportation and wings on their back that matched the CD’s cover artwork!

We love to think out of the box for our street team promotions, and excited to now have our roller skating brand ambassadors working for numerous of our other clients!

Love for Chobani!

March 29, 2011

When we first tasted a sample of Chobani Greek Yogurt at the Natural Products West Expo in Anaheim last year, we knew we had found a new office snack favorite.  It truly is a perk of our job here at Sweet Deal to be able to scope out and sample new and tasty products on the market!  After being given a whole taste tour of their line at the Expo West, Chobani was definitely the stand out in my mind, and to this day I still make a special trip to pick some up at Whole Foods.

If you haven’t eaten it before, Chobani is a scrumptious Greek-style yogurt in an array of flavors like Vanilla, Lemon, Blueberry, and my personal favorite Black Cherry.  Unlike some other Greek yogurts out there, Chobani is all natural with 0% fat (they do have a 2% fat line if you are wanting a little more Opa!).  It also doesn’t have the same overly tart, chalky taste that Greek yogurts sometimes have.  Chobani is creamy, rich with flavor, and quite a sweet (and healthy!) treat when mixed with granola or fruit.

When we met the Chobani reps at the Expo West, they filled us in on their exciting plans for their “Cho-Mobile Tour.”  The Cho-Mobile, a 26 ft. long blue bus, tours the nation and introduces the yogurt to thousands of people during festival season.  We knew we had to get on this bus and we knew Chobani would be the perfect addition to our new division of promotional event marketing for non-alcoholic beverages and natural food products.  So, we partnered with Chobani and provided promotional staff at the ground-level of the festivals.  From Portland to Seattle, Santa Monica to San Francisco, our Chobani spokes models handed out free samples at numerous healthy living festivals, marathons, and more.  The festivals were a success in rain or shine as no one could pass up a tasty treat like Chobani!

Now, Chobani is spreading the Cho-Love even further across the nation through their “Real Chobani Love Stories” marketing campaign.  Chobani fans are encouraged to write their real-life story of their love for Chobani and submit it to win a free case of product!  If you have your own love story to tell, head on over here to include yours!

Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!

Demos…More Than Just a Free Sample

February 20, 2011

Alexis at her Dry Soda demo in Nevada

If you’ve kept up with Sweet Deal lately, you know that our spokes models do a lot of demos in grocery stores.  You’ve probably seen photos where they are standing near a demo table posing with different products.  But you may be wondering: what exactly is a demo?

A demo is an interactive event experience designed to spread awareness about a certain product or service.  You’ve seen a demo when you walk into Whole Foods and a brand ambassador is pouring samples of Dry Soda. You’ve seen a demo when a spokes model approaches you to let you know popchips are on sale that day and then lets you try multiple flavors so you know how scrumptious they are.  Whenever you interact with a brand ambassador within a store setting, you are part of a demo experience!!

Here at Sweet Deal, in-store demos are our business and we pride ourselves in working hand in hand with our clients to create memorable and unique demo experiences for their customers.  For instance, instead of merely having our demo models cut cheese and pass out samples, we took the demo program for Champignon Cheese a step further.  We dressed our models in authentic German dirndls and taught them German phrases (“Ich liebe Champignon!!) in order to promote Cambazola Black Label blue cheese.  The results were astounding, with our frauleins selling through multiple wheels of cheese in just a few hours.  The program was such a success that it has now expanded to 4 more cities and is continuing its tour across the country.

Fraulein Anna in Chicago for Champignon Cheese

Fraulein Anna in Chicago for Champignon Cheese

When we begin to create a demo program, we start with the basics: what is the product and what is the message that needs to be relayed?  We then cast the perfect spokes model for the brand and train them on product info and sales tips.  But the final touches are where we have the most fun!  We brainstorm innovative ideas on how to creatively reach customers; be it a free sample, a colorful display, an attention grabbing sign, or a contest.  Whatever it is, we stay true to the brand identity and relay the product message with pep, enthusiasm, and of course, a little sweetness! 

After the demo is done, our models record everything that occurred during their time at the store in a post-event recap.  We gather all the data in order to provide our clients with a comprehensive analysis of the event: how many people were sampled, sales numbers, customer comments, and more!  We’ve got the in-store demo down to a science here at Sweet Deal, from creation to implementation and then analysis. 

A Demo for Purista in Los Angeles

In addition to the programs mentioned in this post, we’ve created many other demo programs with our clients:

  • X-Rated Fusion Liqueur
  • SKYY Infusions
  • Mike’s Hard Lemonade
  • Hacienda Vieja Tequila
  • Crystal Head Vodka
  • Purista Non-Alcoholic Mixers
  • And more!!

Next time you step into a grocery store, keep an eye out for a demo and make sure to try a sample.  Maybe one day you’ll run into one of our own demo experiences.  When you do, you’ll surely be in for a Sweet Deal Demo Treat!!