Archive for the ‘On-Premise Promotions’ Category

Don’t Siesta, Fiesta!

May 4, 2011

Since the beginning of 2010, Sweet Deal has been proud and excited to work with a new liquor partner: Skyy Spirits!!  Skyy has a vast portfolio of new and well-known spirits, and Sweet Deal has been their staffing partner for all promotions in Southern California during 2010 and continuing into this year.  From Midori Melon Liquor to Skyy Infusions, our spokes models have fanned across the state promoting Skyy’s brands at numerous special events. 

One of the most effective and fun times of the year to promote any of Skyy’s brands is around the holidays.  We’ve promoted X-Rated Liqueur for Valentine romantics; Skyy Pineapple for July 4th barbecues; and Midori Melon for St. Patty’s parties.  But the ultimate holiday for on-premise promotions and spicy fun is Cinco De Mayo!!  Cinco de Mayo is one of the busiest days for us at Sweet Deal.  It’s when our spokes models fan out to bars across So-Cal to show bar patrons how to keep away the siesta and bring on the fiesta!!

Sweet Deal models Kim and Deena with Sammy Hagar

Last year, Cabo Wabo Tequila was the star of the day when our brand ambassadors handed out a ‘shot of rock and roll’ to thousands of bar patrons.  Cabo Wabo is a smooth-tasting tequila created by the famed Van Halen rocker, Sammy Hagar.  Out at the bars, our models can be seen passing out sweet samples to partyers, playing games and giving away free goodies.  To keep with the spirit of rock and roll, our models dress up in fitting attire and don the signature Cabo Wabo cowboy hat.  Our Sweet Deal models aren’t only found at the bars; they can be seen rockin’ on stage with Sammy at his concerts, always making sure to bring out his shot of tequila with style.  Our Cabo models also serve up samples at golf tournaments, fundraisers, and in-store demos. 

What are you doing this Cinco de Mayo?  If you are in Southern California, make sure to keep an eye open for our Cabo Wabo models to get your own shot of rock and roll!!