Archive for the ‘Promotional Staff’ Category

Don’t Siesta, Fiesta!

May 4, 2011

Since the beginning of 2010, Sweet Deal has been proud and excited to work with a new liquor partner: Skyy Spirits!!  Skyy has a vast portfolio of new and well-known spirits, and Sweet Deal has been their staffing partner for all promotions in Southern California during 2010 and continuing into this year.  From Midori Melon Liquor to Skyy Infusions, our spokes models have fanned across the state promoting Skyy’s brands at numerous special events. 

One of the most effective and fun times of the year to promote any of Skyy’s brands is around the holidays.  We’ve promoted X-Rated Liqueur for Valentine romantics; Skyy Pineapple for July 4th barbecues; and Midori Melon for St. Patty’s parties.  But the ultimate holiday for on-premise promotions and spicy fun is Cinco De Mayo!!  Cinco de Mayo is one of the busiest days for us at Sweet Deal.  It’s when our spokes models fan out to bars across So-Cal to show bar patrons how to keep away the siesta and bring on the fiesta!!

Sweet Deal models Kim and Deena with Sammy Hagar

Last year, Cabo Wabo Tequila was the star of the day when our brand ambassadors handed out a ‘shot of rock and roll’ to thousands of bar patrons.  Cabo Wabo is a smooth-tasting tequila created by the famed Van Halen rocker, Sammy Hagar.  Out at the bars, our models can be seen passing out sweet samples to partyers, playing games and giving away free goodies.  To keep with the spirit of rock and roll, our models dress up in fitting attire and don the signature Cabo Wabo cowboy hat.  Our Sweet Deal models aren’t only found at the bars; they can be seen rockin’ on stage with Sammy at his concerts, always making sure to bring out his shot of tequila with style.  Our Cabo models also serve up samples at golf tournaments, fundraisers, and in-store demos. 

What are you doing this Cinco de Mayo?  If you are in Southern California, make sure to keep an eye open for our Cabo Wabo models to get your own shot of rock and roll!!

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How to Become a Promotional Model

April 18, 2011

Are you interested in becoming a promotional spokes model?  Are you a people person, a natural charmer, a bubbly personality?  If you answered yes to any of these descriptions, then becoming a promotional spoke person might be the perfect fit for you!

As a casting agent for Sweet Deal, I’ve been asked by numerous guys and girls how to break into the promotional modeling industry.  They see photos of all our fun marketing events and wonder how they can get involved too.  I always tell them that being a promotional spokes model is perfect for people who want control of their schedule as they can take jobs as they come up.  You’ll have the opportunity to work at amazing sporting events, bar promotions, street festivals, and more!

But of course, the promotional industry isn’t for everyone.  You must be committed, reliable, unafraid of approaching strangers, and articulate in conversing with others.  Actors are perfect spokes people, but I’ve also worked with nursing students, insurance brokers and flight attendants who were just as skilled at working with people.  Above all, the ability to communicate professionally and with enthusiasm is the necessary spokes model trait.

But how and where do you start trying to get work in the event marketing world?  Begin with photos.  Every promotional agency will request to see a headshot and full length photo of you.  No glamour shots please!! Natural or candid pictures that reveal your personality are the best.  Next, put together a skill resume that best illustrates your effectiveness in working and connecting with people, as that is what promotions are all about!  If you’ve already done promotional work, make sure to list the agency you worked with, the program you worked on and the role you played.

Next, research promotional agencies in your city.  There are many agencies that specialize in certain types of work, so make sure to look through their websites to see if it is a right fit for you.  Here at Sweet Deal, we are a one-stop-shop for every type of promotions & events: in-store demo campaigns, private parties, charity poker tournaments, bar promotions, street teams, etc.  You name, Sweet Deal does it!  Take a peek through our facebook and website galleries so you can see what else our Sweet Deal models are up to.  Keep up to date with us on Facebook to hear about our castings that take place nationwide every month!

Love for Chobani!

March 29, 2011

When we first tasted a sample of Chobani Greek Yogurt at the Natural Products West Expo in Anaheim last year, we knew we had found a new office snack favorite.  It truly is a perk of our job here at Sweet Deal to be able to scope out and sample new and tasty products on the market!  After being given a whole taste tour of their line at the Expo West, Chobani was definitely the stand out in my mind, and to this day I still make a special trip to pick some up at Whole Foods.

If you haven’t eaten it before, Chobani is a scrumptious Greek-style yogurt in an array of flavors like Vanilla, Lemon, Blueberry, and my personal favorite Black Cherry.  Unlike some other Greek yogurts out there, Chobani is all natural with 0% fat (they do have a 2% fat line if you are wanting a little more Opa!).  It also doesn’t have the same overly tart, chalky taste that Greek yogurts sometimes have.  Chobani is creamy, rich with flavor, and quite a sweet (and healthy!) treat when mixed with granola or fruit.

When we met the Chobani reps at the Expo West, they filled us in on their exciting plans for their “Cho-Mobile Tour.”  The Cho-Mobile, a 26 ft. long blue bus, tours the nation and introduces the yogurt to thousands of people during festival season.  We knew we had to get on this bus and we knew Chobani would be the perfect addition to our new division of promotional event marketing for non-alcoholic beverages and natural food products.  So, we partnered with Chobani and provided promotional staff at the ground-level of the festivals.  From Portland to Seattle, Santa Monica to San Francisco, our Chobani spokes models handed out free samples at numerous healthy living festivals, marathons, and more.  The festivals were a success in rain or shine as no one could pass up a tasty treat like Chobani!

Now, Chobani is spreading the Cho-Love even further across the nation through their “Real Chobani Love Stories” marketing campaign.  Chobani fans are encouraged to write their real-life story of their love for Chobani and submit it to win a free case of product!  If you have your own love story to tell, head on over here to include yours!

Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!

A Profile of a Sweet Deal Spokes Model

February 28, 2011

Definition of a Sweet Deal Spokes Model : A girl or guy who is intelligent, energetic, passionate about event marketing and most of all, sweet as can be!

We are constantly on the search for fantastic new spokes models to join our Sweet Roster.  Across the nation from Chicago to San Diego and Portland, we hold castings every month to interview potential new employees.  As our business has grown from a small group of poker dealers to a nationwide promotional staffing & creative marketing agency, there is one connecting trait of all of our staff that we have maintained to this day: Sweetness.  Sweetness is the ability to genuinely connect with customers or event-goers on a personal level with pep and enthusiasm!

When we started to branch out into event marketing years back, we found that models from other promotional agencies lacked a certain spunk, a certain passion in their demeanor at events.  This isn’t to say they didn’t have the Sweetness in them, but they hadn’t been trained to bring out their best qualities within a promotional setting.  So we set out to fill the hole and create a new team who would bring their passion for life and marketing into every event they worked.  Now here we are, finding ourselves with a team of thousands of handpicked Sweets across the country!!

Our Sweet Deal models are punctual and intelligent.  They study brand facts with our project managers and make sure they know how to articulate every product message persuasively.  Our Sweet Deal models are energetic and spirited.  They know to ‘show up’ to every event, leaving the rest of their day out the door and fully committing themselves to the task at hand.  Our Sweet Deal models are experienced and professional.  They have experience in the promotional world & know how to appropriately interact with consumers, managers, and other staff members alike.

Our interview process differs from many agencies, as we hire our models as employees and do a full background and reference check before hiring them.  They meet with two or three of our representatives who get to know them fully through extensive questioning ranging from their promotional experience to their favorite hobbies.  We always put our newer or less experienced spokes models on test events to see if they are a right fit for our Sweet Team, and then asses their performance until we think they are ready to be brought on board.  Even though we’ve sat down and spoken to thousands of promotional spokes models across the country, we always strive to keep the integrity of our interview process with each individual.  We know how important this is in order to provide the best staff possible for our company and for our clients.

If you think you have the qualities it takes to be one of our Sweets, keep updated on casting announcements via our Facebook: http://www.facebook.com/sweetdealin

Demos…More Than Just a Free Sample

February 20, 2011

Alexis at her Dry Soda demo in Nevada

If you’ve kept up with Sweet Deal lately, you know that our spokes models do a lot of demos in grocery stores.  You’ve probably seen photos where they are standing near a demo table posing with different products.  But you may be wondering: what exactly is a demo?

A demo is an interactive event experience designed to spread awareness about a certain product or service.  You’ve seen a demo when you walk into Whole Foods and a brand ambassador is pouring samples of Dry Soda. You’ve seen a demo when a spokes model approaches you to let you know popchips are on sale that day and then lets you try multiple flavors so you know how scrumptious they are.  Whenever you interact with a brand ambassador within a store setting, you are part of a demo experience!!

Here at Sweet Deal, in-store demos are our business and we pride ourselves in working hand in hand with our clients to create memorable and unique demo experiences for their customers.  For instance, instead of merely having our demo models cut cheese and pass out samples, we took the demo program for Champignon Cheese a step further.  We dressed our models in authentic German dirndls and taught them German phrases (“Ich liebe Champignon!!) in order to promote Cambazola Black Label blue cheese.  The results were astounding, with our frauleins selling through multiple wheels of cheese in just a few hours.  The program was such a success that it has now expanded to 4 more cities and is continuing its tour across the country.

Fraulein Anna in Chicago for Champignon Cheese

Fraulein Anna in Chicago for Champignon Cheese

When we begin to create a demo program, we start with the basics: what is the product and what is the message that needs to be relayed?  We then cast the perfect spokes model for the brand and train them on product info and sales tips.  But the final touches are where we have the most fun!  We brainstorm innovative ideas on how to creatively reach customers; be it a free sample, a colorful display, an attention grabbing sign, or a contest.  Whatever it is, we stay true to the brand identity and relay the product message with pep, enthusiasm, and of course, a little sweetness! 

After the demo is done, our models record everything that occurred during their time at the store in a post-event recap.  We gather all the data in order to provide our clients with a comprehensive analysis of the event: how many people were sampled, sales numbers, customer comments, and more!  We’ve got the in-store demo down to a science here at Sweet Deal, from creation to implementation and then analysis. 

A Demo for Purista in Los Angeles

In addition to the programs mentioned in this post, we’ve created many other demo programs with our clients:

  • X-Rated Fusion Liqueur
  • SKYY Infusions
  • Mike’s Hard Lemonade
  • Hacienda Vieja Tequila
  • Crystal Head Vodka
  • Purista Non-Alcoholic Mixers
  • And more!!

Next time you step into a grocery store, keep an eye out for a demo and make sure to try a sample.  Maybe one day you’ll run into one of our own demo experiences.  When you do, you’ll surely be in for a Sweet Deal Demo Treat!!

Cigarette Girls

January 22, 2011

A Cigarette Girl: a glamorous, leggy being who happily holds a tray containing your favorite Monte Carlo. She leans over, snips off the end and lights.  It’s dark and the band is full of loud trumpets that make you bold, “want to meet after the show?” the smile never leaves her face as she nods.

This is the beginning of not only a great night, but a lifestyle that has evolved since its inception, starting in the speakeasies and supper-clubs of the ’20s and ’30s.  Club-owners, or at least the smart-ones, would hire beautiful young women to walk around their establishments with a tray of cigars and cigarettes hung around their neck.  Men would gladly shell out their money to enjoy a light and chat with the woman holding the tray.

 As time past, this practice moved across the country, from New York to LA, although there is some talk that this was originally a French idea because hot ladies, clubs and cigars are definitely their thing.  On the West Coast, it was all about Hollywood where everybody was (and is) waiting for their big break, making for an abundance of talented people with lots of time but no money.  However, those who had ‘made it’ did like to party, and in the ’40s and ’50s there were plenty of nightclubs who needed Cigarette Girl services. Women were thrilled to work at establishments that catered to movie stars, hoping to make a valuable connection.

However, the ’90s roared in, and it brought back Cigars and Cigarettes because a classic is always sexy.  This was a new era of Cigarette girls and it was all out in the open; the party had left the closet.  In sweltering South Beach, girls stood on the streets, in front of nightclubs, holding trays cigars.  Next came the swanky lounges, and cigar bars, where Ella Fitzgerald still crooned out the speakers, and up and coming models, offering up Romeo and Juliet, Gran Habano and Rigoletto.  However, smokes weren’t the only thing they were holding.  In the ’90s rules were broken.  Trays began to include chocolate, candy and even condoms!

Today, the night-club owners have been replaced with specialized marketing and promotional staffing companies who hire the models to hold the trays, making sure these gorgeous ladies bring their best and receive fair payment.  Cigar girls can now be candy girls, carrying around retro candy, offering up sweets that grandma snacked on, or even high-end chocolate flavored liquor – perfect for an upscale, corporate event.

It’s 2011 and there are no rules.  Cigarette girls have moved-on from the Supper Club (though some remain) and now can come to your fundraiser, golf-outing, corporate event or wedding.  These ladies bring class, sweets and a modern take on a sexy classic that has proven its worth over time.  We at Sweet Deal love when we get requests for cigarette girls, as it is one of our favorite and most creative services! We have customized trays to fit the theme of the event in addition to custom costumes—from Arabian Nights to the Old West!  We love the historic ties our candy girls have with eras now past.

Check out our gallery of our Sweet Deal cigarette girls here.

A Chic St. Patty’s

March 10, 2010

Are you looking to celebrate St. Patrick’s Day minus the green beer and crowded pubs this year?  Follow the steps of the modern Irish and break away from the traditional holiday by planning your own stylish and golden St. Patty’s Day party.   Here are some ideas to create some chic festivities—Irish style!

For starters, pay tribute to the brew masters of Ireland by serving Black Velvet cocktails composed of creamy Guinness beer and golden champagne.   Preparing corned beef and cabbage? …not this year!!  Ditch the pub grub and opt for something a little more creative.  How about serving Kerrygold’s Dubliner Fig & Walnut Focaccia which pairs perfectly with the Black Velvet cocktail.  

To add a little Irish charm to the evening, entertain your guests with some of Sweet Deal’s lovely Irish barmaids.  Since St. Patrick’s Day is all about the pot of gold, surprise your guests with the chance to win gold coins.  Plan to set up a mini casino or take advantage of your big, flat screen featuring a soccer or rugby game.  The winning participant of the soccer/rugby pool gets to walk home with the pot of gold!  Most importantly, remember to honor popular Irish music by programming your playlist with artists such as U2, Van Morrison, The Pogues, and Thin Lizzy.   

 St. Patty’s Day Golden Party Requirements

Cocktail Ideas:  Black Velvet Cocktail, Midori Melon Bomb, Baileys & Cream, Green Beer!

Menu:  Delightful hor d’oeuvres with and Irish flair…try corn beef brucschetta, salmon & cream cheese puffs, etc!!

Games:  Casino, Soccer/Rugby Pool

Décor:  White with gold accents and just a touch of green.   Keep your leprechaun hats for the parade.

Music Selection – U2, Van Morrison, The Pogues, and Thin Lizzy, Live Bag Pipers

Dress:  Feeling the need to wear green?  Try accessorizing with your gems such as emeralds and jade or show off your gold bling.