Archive for the ‘Street Teams’ Category

Rollerskating Promotional Spokes Models!

June 3, 2011

In the promo world, we have to always be on the search for innovative new ways to get a brand’s message to consumers. One of our favorite new ideas is putting our seasoned spokes models on roller skates!! Our skating spokes models head out to the beaches and urban areas to pass out flyers and drum up interest for a wide range of companies. They serve as ‘rolling advertisements,’ spreading a company’s brand message to areas not normally reached by traditional marketing.

We recently did a promotion with AEG’s Latin Department, which is a huge entertainment company that own the likes of the Staples Center and more. They approached us with the hopes of spreading the news about the CD release of a popular Spanish rock band called Manà (see more about the band here: http://www.mana.com.mx/). Our models strapped into their roller skates and headed out to the Venice Beach boardwalk and Hollywood to visit record stores that advertised the album in addition to a CD signing party. They talked to music lovers about the CD release and passed out flyers with the goal in mind to get those waiting in line, as well as the passersby pumped up and excited about the band’s album signing and upcoming concert. They were truly attention grabbers with their rolling transportation and wings on their back that matched the CD’s cover artwork!

We love to think out of the box for our street team promotions, and excited to now have our roller skating brand ambassadors working for numerous of our other clients!

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Sweet Deal Cupcake Culture

March 14, 2011

Here at Sweet Deal, we LOVE cupcakes.  It’s not a little love, an slightly emphasized love, or even an underlined love.  It’s an all-in-one huge, bold, capitalized, underlined, and italicized LOVE for cupcakes!!  Being a company called “Sweet Deal” naturally means we love sweet things, so cupcakes were an obvious mascot for our Sweet team from the very beginning.  From office birthday parties to event sponsorships and street teams, we can’t help but infuse cupcakes into our very own day-to-day Sweet happenings.

One of our first new clients in 2008 was Crumbs Bakeshop.  If you are cupcake fan at all, you most likely know about their signature “colossal” cupcakes  with scrumptious flavors like Blackbottom Cheesecake Brownie and White Hot Chocolate.  Our brand ambassadors handed out thousands of Crumbs flyers over the course of a month across the nation, spreading Crumbs brand awareness at festivals, movie theatres, malls, in Times Square and other high-traffic areas.  No one (even you reader, we know it!) can pass up a free sweet treat, so when our models offered coupons for a free Crumbs Bakeshop cupcake, people lined up inside, outside, and around the block to get a taste.

Our Crumbs Cupcake Street Team

Our Crumbs Cupcake Street Team

Our love of cupcakes even extends to our sponsorship division, where we connect our food and beverage clients and friends with exciting event opportunities.  By doing this, we can provide great exposure opportunites to emerging brands, and in turn offer exciting product placements for event planners! (If you’d like to hear more about getting involved with our sponsorship division—as either an event planner or product—please email us at sponsorships@sweetdealin.com).  At a special fashion event for Misis, an absolutely beautiful jewelry line from Italy, our friend Sarah Hileman from CutieCakes sponsored the event by providing hundreds of mini cupcakes.  Our models tray passed the cupcakes to jewelry customers at the special Bloomingdales’ trunk show.  By sponsoring the event, Sarah was able to expose new people to her tasty treats, and our clients with Misis were able to create a memorable event full of sweetness!

Just as our clients love to promote their cupcakes, we at the Sweet Deal office love to eat their cucpakes!  Once a month, we will break from our intense program management and have some fun with our team during our “Cupcakes & Champagne Hour.”  We invite nearby clients and spokes models to join in on the fun so we can all relax together after a long yet rewarding month of promotions and events.  Cupcakes truly are our favorite treat, and we are happy to have some great clients on board who share their sweetness with all of us!