Posts Tagged ‘concert’

Rollerskating Promotional Spokes Models!

June 3, 2011

In the promo world, we have to always be on the search for innovative new ways to get a brand’s message to consumers. One of our favorite new ideas is putting our seasoned spokes models on roller skates!! Our skating spokes models head out to the beaches and urban areas to pass out flyers and drum up interest for a wide range of companies. They serve as ‘rolling advertisements,’ spreading a company’s brand message to areas not normally reached by traditional marketing.

We recently did a promotion with AEG’s Latin Department, which is a huge entertainment company that own the likes of the Staples Center and more. They approached us with the hopes of spreading the news about the CD release of a popular Spanish rock band called Manà (see more about the band here: http://www.mana.com.mx/). Our models strapped into their roller skates and headed out to the Venice Beach boardwalk and Hollywood to visit record stores that advertised the album in addition to a CD signing party. They talked to music lovers about the CD release and passed out flyers with the goal in mind to get those waiting in line, as well as the passersby pumped up and excited about the band’s album signing and upcoming concert. They were truly attention grabbers with their rolling transportation and wings on their back that matched the CD’s cover artwork!

We love to think out of the box for our street team promotions, and excited to now have our roller skating brand ambassadors working for numerous of our other clients!

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